Not exactly the audience for this Uber ad, but it really brings a sinister vibe to the party doesn't it?
This ad continued to appear every time I got an Uber last weekend in D.C. Finally, in the hotel pool, an ex Army special forces guy revealed that he's in town for a drone warfare convention at National Harbor.
So here's Uber making a lot of good assumptions about audience.
First, if you are using an Uber you're in town temporarily or visiting.
Secondly, there's a huge weapons convention going on that is military grade.
Third, it's in National Harbor, so if you are going there or coming from there you are probably here for that.
This goes to show how targeting of persuasion works as I find the advert to be pretty scary. Most people might find it so, I would think. But the people for the convention might go by their booth to get more details and see if it's something they need to acquire for whoever they work for.
It is a little relieving that they don't know THAT much about us, isn't it?